About Frank Kern
Frank Kern is the creator of Behavioral Dynamic Response which is an automated marketing method that speeds up your sales cycle by customizing your marketing messages based on your prospect’s behavior.
He is also the creator of Intent Based Branding which is a method of advertising that causes prospects to know, like, and trust your business before you ever try to sell them something.
Reasons You Should Not Be Here
Hi, I’m Frank Kern.
I always love the “about me” page on websites like this because they’re written in the third person …even though they’re typically written by the the owner of the site.
So after Frank Kern made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.
Which… in many ways, it is.
Anyway – what do you want to know?
I’m guessing that’s not the kind of stuff you’re looking for.
You’re probably wondering...
Is This Guy Worth My Time & Attention?
For many readers, my answer is NO.
I’m 48 years old. I live in Miami with my wife, Natalia.
We have four kids, and a dog named Dolce.
I’m 44 years old. I live in San Diego with my wife, Natalia.
We have four kids, two bunnies, and a dog named Charlie Murphy.
I’m guessing that’s not the kind of stuff you’re looking for.
You’re probably wondering...
Is This Guy Worth My Time & Attention?
For many readers, my answer is NO.
Here’s why:
I can not help you get rich quick.
For some reason, people equate “sell products on the Internet” to “get rich quick”.
I get it. That’s what attracted me to the Internet in 1999 (more on that later).
I thought it would be easy money and I’d have thousands coming in every day … on autopilot.
Well, it wasn’t easy money.
I do have consistent revenue coming in every day …often on auto pilot …but it took lots of work, frustration, and perseverance to get there.
…And it still takes work to keep it all running.
So if you’re not prepared to commit to roughly ten times more effort than you’re expecting, I’m not your guy.
If you don’t want to advertise, you’re not going to enjoy my stuff.
No, I don’t sell advertising. But here’s why I’m telling you this.
Start going down the “Internet Marketing” rabbit hole, and you’ll see all kinds of ads and articles about free traffic, how to get rich by having other people promote your product, and all kinds of hype on the “latest loopholes” for “gaming the system”.
Does some of it work?
Probably. In the short term. But if you rely on that, you don’t have a business. You have an income stream that’s supported by an unsustainable gimmick.
And that is a waste of time. If you want to waste time go see a movie. It’s more fun.
If you’re looking for “The Easy Way”, I don’t want to help you.
It’s important you understand what I’m telling you.
I can help you, I just won’t. I’m capable of it, but I refuse to do it.
Why?
Because when I hear someone say, “What’s the easiest way”, what I’m really hearing is, “I’m not fully invested in the long term success of my own business …and am therefore not fully invested in the long term success of my customers.”
And that really translates to “I don’t want to work”.
Look, selling things on the Internet is HARD WORK. Yes, when it’s all up and running, it can be just like you imagined: Passive revenue and money while you sleep.
But that takes HARD WORK to create and it takes HARD WORK to maintain.
You’re Still Here? Good.
Here’s what I will help you with, specifically
I’m the creator of something called Behavioral Dynamic Response which is a fancy way of saying, “Automated marketing messages delivered to your prospects based on their behavior.”
It is, in my opinion, the Holy Grail of marketing.
I also focus on your positioning – which is really a fancy way of saying, “Getting People To Like You Before You Try To Sell Them Something.”
I do this by showing you the best way to genuinely help your prospects before they see your pitch.
The best way to do this is using a method of advertising I created called Intent Based Branding.
Here’s what you can expect from me.
Actionable strategies and tactics you can use in your marketing right now, for free …which are usually followed by:
Blatant sales pitches.
Can you believe I just told you flBullet Listat out that you’re going to receive blatant sales pitches from me?
Well, why wouldn’t I tell you?
I mean c’mon – I’m a “marketing guru”. We make our money by selling stuff. I will try to sell you something and I won’t be subtle about it.
However – it’s always preceded by really valuable strategies and tactics you can use immediately.
That’s free.
The idea is you’ll say, “Man, this free stuff really helped me. I think I’ll try the paid stuff.”
Pretty simple, right?
I call it the old “Demonstrate You Can Help Them By Actually Helping Them” trick.
Works like a charm.
But you still might be wondering …
How do I know if your stuff is any good?
Well, the smartest thing to do is to just get some of my free materials.
If you like it, you’ll probably like my trainings.
If you don’t like it, you won’t. But I think I’m supposed to do the whole “self aggrandizing biography” thing now so here goes:
I started my “Internet Marketing” career in 1999 by selling credit card machines online.
At that time, I was selling them door to door and I’d done an Internet search for “how to sell credit cards machines online” and come across an ad for an “Internet Marketing” course.
The course was $275.
I must have read the sales letter for 100 times before I bought it.
It was a good course, and somewhere there was one sentence that said something like, “It’s feasibly possible to make sales by sending millions of unsolicited emails”.
My 27 year old brain translated that to mean, “You’ll get rich really fast if you send millions of unsolicited emails” …which is exactly what I set out to do.
This was before that was illegal by the way. It was just …how do you say …”frowned upon”.
Anyway – it kind of worked. Kind of.
Did I make money?
Yes.
Was it harder than doing it the “right” way?
Yes.
Anyway – by sheer luck, I discovered old seminar recordings about how to sell with direct mail.
I bought them, listened to them, and was blown away.
Then I bought old books about direct response advertising and read them. Then I bought books and courses on copywriting and read them.
And after six years of trial and error, I finally started to achieve real success online.
I was placing ads online to sell pet training manuals to dog owners and parrot owners, and when my business did $100,000.00 in a single month, I decided to start teaching people how I was doing it.
And that’s how I got my start as a “marketing guru”.
Fast forward to today and I’ve got customers and clients in just about every country on earth. (Except Angola. And Zimbabwe. I just checked.)
I’m the “go to guy” when it comes to online marketing for (literally) over 100,000 small businesses and counting.
Here’s what I will help you with, specifically
My main focus is to help you turn advertising into profit by using automation.
I’m the creator of something called Behavioral Dynamic Response which is a fancy way of saying, “Automated marketing messages delivered to your prospects based on their behavior.”
It is, in my opinion, the Holy Grail of marketing.
I also focus on your positioning – which is really a fancy way of saying, “Getting People To Like You Before You Try To Sell Them Something.”
I do this by showing you the best way to genuinely help your prospects before they see your pitch.
The best way to do this is using a method of advertising I created called Intent Based Branding.
Here’s my first sales pitch to you:
If you like them, sign up for some of my free trainings. Maybe listen to the podcast.
If they help you, consider buying my stuff when I make you an offer.
Pretty simple, right?
Thanks for reading this page and get to work!
